Sales Promotion Sales Promotion What is sales promotion?
Great degree of subs customization Largest fast food restaurant Marketing mix of subway in the world by the number of outlets Marketing and promotional strategies Partnerships with Britain and American Heart Associations All restaurants are owned by franchisees Low startup costs Interior design of the outlets often looks cheap High employee turnover Services are not consistent from store to store Too much control over franchisees Opportunities Increasing demand for healthier food Home meal delivery Changing customer habits and new customer groups Introduction of drive-thru Saturated fast food markets in the developed economies Trend towards healthy eating Local fast food restaurant chains Currency fluctuations Lawsuits against Subway Strengths Great degree of subs customization.
Customers always like to choose and the more choices they can make about their purchase the more satisfied they are with it. Subway is better than any other large fast food chain in providing the choice of meal customization. Largest fast food restaurant chain in the world by the number of outlets.
Marketing and promotional strategies.
Subway employs superior marketing techniques and promotional strategies to attract and grow their customer base. Choice of healthier meals. This Subway strength meets current trend of eating healthier food.
Partnerships with Britain and American Heart Associations. Subway has received certificates from both organizations that it serves health meal options, which is a great reward and differentiates the business from other fast food restaurants. All restaurants are owned by franchisees.
One of the reasons behind such a high growth rate of Subway stores is the low startup costs. Subway stores are smaller and require less money for leasehold improvements and equipment.
Weaknesses Interior design of the outlets often looks cheap. Subway Sandwich Artists job is a low paid and a low skilled job. It results in low performance and high employee turnover, which increases training costs and add to overall costs of Subway.
Services are not consistent from store to store. Too much control over franchisees.
Despite the fact that Subway fails to ensure consistent quality throughout the stores it exerts too much control over its franchisees. This is done through the contracts that are more favourable to the franchisor. An example of such high control is seizeing of franchisee restaurants if the later one is struggling to keep them open.
Opportunities Increasing demand for healthier food. Subway could exploit an opportunity of delivering food to home and increase its reach to customers.
Changing customer habits and new customer groups. Changing customer habits represent new needs that must be met by businesses. Threats Saturated fast food markets in the developed economies. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to Subway as it finds it hard to grow in the developed economies.
Trend towards healthy eating. Customers who care about their food and well-being may opt out for something else rather than Subway. Local fast food restaurant chains.
Local fast food restaurants can offer healthier food and menu that exactly represents local tastes. Subway receives much of its income from foreign operations.McDonalds vs Subway (Marketing Mix) Marketing’s aim is to target markets and figure out the needs of consumers in that specific market then to satisfy those needs.
A businesses use of marketing and more specifically the marketing mix is essential to its success. Get 12 Months of Strategic Marketing Done-For-You. STAY ORGANIZED. STAY IN TOUCH.
STAY TOP OF MIND. Get your FREE copy today! Subway is in the midst of a wide expansion drive across the UK and Ireland.
With its 41, stores having already ousted McDonald’s to become the biggest restaurant chain in the world, the franchise plans to almost double its number of stores in the UK by Whilst this plan is Subway's response to growing demand for.
Marketing Mix Product: Low calorie, fresh and nutritious food such as wide selection of sandwiches also called “subs”, soups, salads, etc to its customers. Innovative products will be developed based on the social and cultural attributes of the developing nations. Price: Subway sets a reasonable price for the entire high quality fresh product.
Subway has gone from the king of healthy fast food to a depressing punch line. But are the sandwiches to blame? Given falling sales, the company has been trying to win over consumers with new menu.
The sandwich chain has more than 40, locations, compared with McDonald's 35, And while McDonald's is struggling with lagging sales, Subway is plotting an ambitious expansion to ,