Business plan modelo beer

West Palm Beach Florida 3.

Business plan modelo beer

Read our privacy policy. Executive Summary Sedibeng Breweries is a medium-scale brewery that is located in the growing industrial centre of Selebi Phikwe, Botswana.

This is a relatively new business in its start-up phase having been incorporated in October We are on the brink of penetrating a lucrative market in a rapidly-growing economy. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for Sedibeng Breweries to penetrate the market.

Our products will be positioned very carefully. They will be of extremely high quality to ensure customer satisfaction, supported by impeccable service to our customers.

Our primary goal will be to establish and strengthen our license to trade, which will be bestowed by the communities in which we function. Business plan modelo beer Sedibeng Breweries prospers and grows, these communities will continue to benefit from both the value created by Sedibeng Breweries and its behavior as a corporate citizen.

From product concept to goods dispatch we intend to ensure that every policy and procedure, system and process must have the objective of improving the flexibility and response of the whole company.

Our marketing strategy will be based mainly on ensuring customers know what need the product s is able to fulfill, and making the right product and information available to the right target customer.

Hence we intend to implement a market penetration strategy that will ensure that we are well known and respected in our respective industry.

We will ensure that our products' prices take into consideration people's budgets, and that these people appreciate the product s and know that it exists, including where to find it. However these prices will also take into consideration the cost of production and distribution so as to ensure that we remain viable and operational.

business plan modelo beer

Our promotional strategy will involve integrating advertising, events, personal selling, public relations and direct marketing. In the long term Internet marketing shall also be undertaken, details of which are provided in the marketing section of the following plan.

Our target markets will primarily constitute the corporate and working class who appreciate good quality traditional beer. The working class will range from the miners, who constitute a large portion of the market, to administrative personnel appreciative of good quality traditional beer.

The common bond will be the appreciation of a good-quality traditional brew able to fulfill their thirst. Sedibeng Breweries will pride itself on its production ability, competitive prices, its high standards of quality and its adaptability to changes in the market and in the method of its practice.

These elements will differentiate us from our competitors and contribute towards the development of a sustainable competitive advantage. We intend to compensate our personnel well, so as to retain their invaluable expertise and to ensure job satisfaction and enrichment through delegation of authority.

Our compensation will include health care, generous profit sharing, plus a minimum of three weeks vacation. By encouraging all employees close to our customers to think tactically about what Sedibeng Breweries service offerings should be, and by having enthusiastic, capable and empowered people interacting with our customers, we build the competitive advantage of being able to meet our customers' needs better than anyone else.

Sedibeng Breweries intends to provide the customer with more than just a traditional brew. We intend to provide a quality brew that will not only be refreshing and pleasurable, but also encourage gatherings and sharing of fun. Our customers are assured of products that have been produced using the highest quality standards.

As we grow we want to grow right. For example, we realizing that we have to be in constant touch with our stakeholders to ensure market knowledge at all times.

This is the nature of the channels we deal with.

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Also, we intend to build our management team correctly. We need the right people, in the right place, at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows-- a mutually beneficial relationship. We shall strive to attain our primary goal, which is to develop and strengthen our license to trade, bestowed by the communities in which we function.

As Sedibeng Breweries prospers and grows, these communities will continue to benefit from both the value created by Sedibeng and its behavior as a corporate citizen. This shall be undertaken through the implementation of high quality control standards and technological innovations, as well as the recruitment of a professional production and sales team, and the production of good quality marketing material designed to cater for various kinds of customers.

business plan modelo beer

This marketing material shall be professionally done so as to be reflective of our intended image and reputation. We shall position ourselves as a quality manufacturer that strives to provide quench fulfillment, enjoyment, reliability and a good image.

We intend to establish a good rapport with all the relevant stakeholders. With time we intend to establish our presence on the World Wide Web, which will increase the knowledge of our products to the various market segments we shall be targeting.View Trends, Analysis and Statistics.

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and 4). Finance. Constraints The constraint to this project is the financial data.

Executive Summary

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