After I have presented his speech, I will analyze it, applying my method and theories to critique different strategies Obama incorporated in his speech. Looking at the close reading procedure, I will look at particular patterns of speech, contradictions, metaphors and similarities.
By Elizabeth Thoman While getting "caught up" in a storytelling experience has been the essence of entertainment since our ancestors told tales around the fire, the relentless pace of entertainment media today requires that at least once in awhile, we should stop and look, really look, at how a media message is put together and the many interpretations that can derive from it.
The method for this is called "close analysis. Any media message can be used for a close analysis but commercials are often good choices because they are short and tightly packed with powerful words and images, music and sounds. Find a commercial to analyze by recording, not the programs but just the commercials, during an hour or two of TV watching.
Play the tape and look for a commercial that seems to have a lot of layers-- interesting visuals and sound track, memorable words or taglines, multiple messages that call out for exploration. Replay your selection several times as you go through the following steps: After the first viewing, write down everything you can remember about the visuals-- lighting, camera angles, how the pictures are edited together.
Describe any people-- what do they look like? What scenes or images do you remember clearly? Focus only on what is actually on the screen, not your interpretation of what you saw on the screen.
See the following sample exercise, What Do You Notice? If necessary, play it again but with the sound off. Keep adding to your list of visuals. Replay again with the picture off. Listen to the sound track. Write down all the words that are spoken.
What kind of music is used? Does it change in the course of the commercial? Are there other sounds? What is their purpose?
Who is being spoken to-- directly or indirectly? That is, who is the audience addressed by the commercial?
A close textual analysis of the Power Rangers movie. Sartre, existentialism, and the power of teamwork - Mighty Morphin’ Power Rangers: The Movie's got it all. Feature. Stefan Mohamed. Follow the assignment closely! A textual analysis, like any other writing, has to have a specific audience and purpose, and you must carefully write it to serve that audience and fulfill that specific purpose. persuasively close textual analysis aims to reveal and explicate the precise, often hidden, mechanisms that give a particular text artistic unity and rhetorical effect (Burgchardt p. ). Biane4 This technique takes a microscopic look at the artifact a rhetor is critiquing.
With the third viewing, begin to apply the Five Key Questions and the Guiding Questions that lead to them. Identify the author s and how the specific "construction" techniques you identified in steps 1 and 2 influence what the commercial is "saying"-- values expressed and unexpressed; lifestyles endorsed or rejected; points of view proposed or assumed.
Explore what's left out of the message and how different people might react differently to it. What is the message "selling"? Is it the same as the product being advertised?
Continue to show the text over and over; it's like peeling back the layers of an onion. Summarize how the text is constructed and how various elements of the construction trigger our own unique response-- which may be very different than how others interpret the text.
Try this exercise with other kinds of messages-- a story from a newscast, a key scene from a movie, a print advertisement, a website. Are different questions important for different kinds of messages? Doing a close analysis with a class or group can be exhilirating, with insights coming fast and furiously.
After the first showing, start the group exercise with the simple question: Continue the brainstorming until you have at least 15 or 20 answers to the question: Keep the group focused on identifying only what was actually on screen or heard on the soundtrack.
Refrain from contributing too many answers yourself.
While no one has the time to subject every media message to this kind of analysis, it takes only two or three experiences with close analysis to give us the insight to "see" through other media messages as we encounter them. It's like having a new set of glasses that brings the whole media world into focus.
What Did You Notice?
A sample inquiry into visual language. She tries in vain to restart the car.The Close Reading and Textual Analysis NABs are testing your ability to understand the meaning and language of a passage. This means that you must show that you understand not only what the writer says but how it is said/5(3).
Close Textual Analysis Write out a passage from the book, approximately one page, triple spaced, numbering every line. Then analyse for intrinsic and extrinsic meaning, relationship to the rest of the text, rhetorical devices, structure and aesthetics. Throughout all eight essays Hulme's prose skillfully integrates close textual analysis with detailed historical and geographical contexts, making the book very accessible to readers (like this reviewer) who are allergic to pure disquisitions on texts.
• Alliteration is the repetition of consonant sounds close together for effect. • The effect is to emphasise the words.
“Men marched asleep” The alliteration of the “m” sound highlights the metaphor, which emphasises how exhausted the men are/5(3).
The method for this is called "close analysis." To learn to conduct this basic media literacy exercise, try it first yourself; then introduce it to a group or class using tips at the end of this article.
Repetition Effect Close Textual Analysis of "The Weight of Glory" Metaphors "It is in the light it is with the awe that we should conduct all our dealings with one another, all friendships, all loves, all play, all politics.".